For authors, I recommend the articles:
"5 Steps to Crowdfunding Success"
"How to Begin a Crowdfunded Project"
"How to Make a Landing Page for Your Project"
"How to Boost Your Audience"
"How to Monetize Your Crowdfunding Project"
For readers, check out these articles:
"How to Make Constructive Comments"
"Non-Cash Support Methods for Crowdfunding"
"Crowdfunding for Readers: The Power of Patronage"
Also if you're doing NaNoWriMo and you want to gain new readers, or you're a reader looking for projects to follow, I'm running support posts on my blog where participants can post about their activities.